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Description

This campaign celebrates Fantastic Furniture’s Australian-made story, showing how buying Aussie-made furniture feels as comfortable as their couches.

Fantastic Furniture was born in Sydney’s west with a belief in giving all Australian’s the opportunity to purchase affordable and stylish furniture at a ‘Fantastic’ price.

The campaign is the next extension of the ‘When it feels like home, you feel like you’ platform, connecting the special role Fantastic Furniture plays in making homes more comfortable with the Australian manufacturing credentials of the brand.

The campaign features Fantastic Furniture’s Australian made sofas and mattresses and will be rolling out across television, OOH, radio, digital and social channels.

This professional campaign titled 'Aussie Made' was published in Australia in May, 2022. It was created for the brand: Fantastic Furniture, by ad agencies: Connecting Plots and Infinity Squared. This Digital and Integrated media campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted 7 days ago by Executive Assistant: Danielle Taylor of Connecting Plots.

Credits

Agency: Connecting Plots
GM of Marketing: Jacqui Hawkins
Head of Marketing: Will Dance
Brand Manager: Victoria Mulcahy
Assistant Brand Manager: Frances Spasich
Digital Marketing Manager: Leigh Jackson

Agency: Connecting Plots
Co-Founder/CEO: Tom Phillips
Co-Founder / Creative Partner: David Jansen
Creative Director: Chris Johnson
Client Partner: Gemma ap Geraint
Integrated Project Director: Gemma Barr
Art Director: Alexa Burchell
Copywriter: Lisa Jackson
Design Director: Joe Davies-Griffith
Senior Motion Graphic Designer: Alfredo Charris
Integrated Producer: Chelline Nel

Production Company: Infinity Squared
Director: Dan Reisinger
Managing Director/EP: Erin McBean
Production Manager: Katie Dorman
DOP: Peter Eastgate
Art Director: David McKay
Wardrobe Stylist: Monique Moynihan
Editor: Scott Walmsley
Colourist: Marcus Timpson
Casting: McGregor Casting

Media Agency: Bohemia
Digital Media Agency: Incubeta

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