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Magnum

Augmented Reality Fashion Show

Agency: Xenium Digital

Description

Xenium Digital exclusively performed unique Augmented Reality (AR) application to showcase animals on ramp along with models. The tiger, panther & cheetah walked together with celebrities Bipasha Basu, Mallaika Arrora & Suzzane for the brand "The Label Life."

This professional campaign titled 'Augmented Reality Fashion Show' was published in India in July, 2017. It was created for the brand: Magnum, by ad agency: Xenium Digital. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising Agency: Xenium Digital, Mumbai, India
Creative Director: Parveez Nasayam
Art Director: Vivek Darak
Copywriter: Ria Bajaj
Illustrator: Rajesh
Photographer: Vivek Darak

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