An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit.
This professional campaign titled 'Audi TT brochure hack' was published in Germany in April, 2015. It was created for the brand: Audi, by ad agency: Razorfish. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: Razorfish, Berlin, Germany
Executive Creative Director: Preethi Mariappan
Group Creative Director: Chris May
Associate Creative Director: Yasushi Zonno
Senior Art Director: Daniel Righi
Art Director: Diego Margini
Motion Graphics: Henrik Oestergaard
Software Developer: Marco Koeppel
Concept Developer: Anna Dressler
Junior Concept Developer: Fay Kornmeier
Account Director: Caren Erhardt
Project management: Tobias Hering