Audi e-tron Experience

Agency: Romance


To amplify the launch of the 100% electric Audi e-tron Sportback, Romance agency has developed the Audi e-tron experience: a virtual test drive that allows you to experience all the sensations you get from driving the new model in an ultra-immersive way. Door opening, trunk closing, indicators, flashing lights, leather feel, seat belt... More than a hundred objects have been recorded in high-fidelity binaural sound to turn the discovery of the model into an unique ASMR (Autonomous Sensory Meridian Response) experience.

This professional campaign titled 'Audi e-tron Experience' was published in France in December, 2020. It was created for the brand: Audi, by ad agency: Romance. This Digital medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 3 years ago.


Advertising Agency: Romance, France
CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Creative Director: Caroline Guittonneau
Conception: Caroline Guittonneau, Thomas Champin
Artistic Director: Thomas Champin
Copywriter: Tristan Dubost
Associate Director: Sébastien de Milleville
Account Director: Sarah Holgado
Strategic planner: Benoit Clavé
Project executives: Marion Caruso, Marvin Gros, Philippine Ferrier
Video Production (3D): Area of Work
Sound production: The
Media: Remind-PHD


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