The campaign revolves around the dedication of Brazilian children and young boys to doing one thing incredibly well - playing football. They have the audacity to ignore poverty and the conditions in which they live, in order to make theirdream come true and become the unseen stars driven only by happiness.
This student campaign titled 'Audacity & Happiness, Audacity & Happiness, Audac...' was published in Germany in August, 2018. It was created for the brand: Nike, by ad school: Miami Ad School. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising School: Miami Ad School, Hamburg, Germany
Creative Director: Niklas Frings-Rupp
Art Director / Copywriter: Stefan Rotaru
Photographer: Christopher Pillitz