Description
Durga is worshipped not only for her beauty but for the power she embodies. Every weapon in her ten hands represents a timeless human virtue—justice, courage, focus, balance and resilience.
Jewellery, too, has always been more than adornment. It carries identity, legacy and emotion.
Astra-O-Alankar brings these two worlds together.
Inspired by the symbolism of the Gada, Kharga, Sudarshan Chakra, Teer-Dhonuk and Trishul, each visual reimagines strength, justice, courage, balance and focus through fine craftsmanship. The campaign shifts jewellery from being merely ornamental to becoming a wearable expression of feminine power, proving that the most beautiful ornament is the strength it represents.
This professional campaign titled 'Astra-O-Alankar' was published in India in September, 2025. It was created for the brand: Supriti Jewellers, by ad agency: Three Fourth Solutions. This Digital medium campaign is related to the Jewelry industry and contains 5 media assets. It was submitted 2 days ago.
Credits
Client: Supriti Jewellers
Advertising Agency: Three Fourth Solutions
Strategy head : Akshita Jhunjhunwala
Creative Director: Arindam Karmakar
Team Leader: Eesheta Dey
Designer: Tanisha roy gupta
Copywriter: Nandini Popat, Mushkan Lakhotia
Client Servicing: Nandini Popat
