Description
To the delight of popcorn and movie lovers, Vico Pop, the new range of popcorn from the Vico brand, is unveiling a quirky and creative campaign. The concept? Reimagining iconic movie posters by putting popcorn at the heart of the action.
Inspired by the classic visual codes of sci-fi posters, the visuals feature popcorn kernels in epic galactic scenarios: blazing meteors, close encounters, and expeditions to desolate planets.
With titles like Spacepop, Astéropop, and Mission Popcorn, these posters promise to bring a smile and catch the eye of movie and snack enthusiasts alike.
This original, fun, and appetizing approach aims to remind the French that popcorn is an essential ingredient for the perfect movie night.
About Vico Pop:
Vico Pop offers delicious popcorn made in France with French, non-GMO corn, ready to pop in the microwave! Available in cane sugar, salted, and pepper & salt flavors, they’re perfect to enjoy hot and crispy—just like at the cinema.
This professional campaign titled 'Asteropop' was published on January 19, 2025. It was created for the brand: Vico Pop, by ad agencies: Change and FCB. This campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 months ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.
Credits
Executive Creative Director : Damien Guiol
Art director : Hugo Venutier
Copywriter : Maxime Mahistre
Agency : Change an FCB alliance
