During the current coronavirus pandemic, many people still ignore the basic rules of quarantine and personal security. We can say that the ability to preserve the quarantine – is a kind of art. This is how we came up with idea of “Art of Quarantine” campaign, launched in association with Ministry of Culture and Information Policy of Ukraine. Classic art pieces get a new look and teach how to stop the spread of COVID-19 and stay safe. As a part of global campaign #FlattenTheCurve, we aim to stop the spread of the disease and share this message to the maximum number of people all over the world.
This professional campaign titled '#ArtOfQuarantine' was published in Ukraine in April, 2020. It was created for the brand: MCPU, by ad agency: Looma. This Digital medium campaign is related to the Public Interest, NGO industry and contains 9 media assets. It was submitted about 3 years ago by Creative Director: Sergey Prokopchuk of Looma.
Advertising Agency: Looma, Kyiv, Ukraine