Description
Brief:
Encourage media buyers to book ad space during TV2's Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.
Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, 'Around the World in 80 Days', inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.
Results:
TV2's sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.
Design: The Craftshop
This professional campaign titled 'Around the World in 80 Days' was published in New Zealand in July, 2008. It was created for the brand: TV2, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 16 years ago.
Credits
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Creatives: Tim Howman, Bex Radford
General Manager: Sonya Berrigan
Group Account Director: Jillian Stanton
