Description
What if the front page of India’s biggest newspaper wasn’t just news or an ad… but an ad that was a commentary on news itself?
That’s exactly what JioHotstar did for *The Paper*, a new comedy from the makers of The Office. The show follows a struggling newspaper and satirizes what news has become today. So JioHotstar decided to announce the show in a way that’s irreverent, playful, and impossible to ignore.
This professional campaign titled 'Are newspapers dead?' was published in India in September, 2025. It was created for the brand: Peacock, by ad agency: JioHotstar. This Print medium campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted 3 months ago.
Credits
Team JioHotstar:
Creative Team:
Huzefa Kapadia, Aneesh Ayyappan, Vikram Shah, Aniruddh Gawas, Debanjan Nandy, Maya Krishnan, Naman Gaur
Marketing Team:
Sahil Chopra, Hormuz Bana, Vamsi Murthy, Mallika F
