Sea Shepherd

April Pollution

Agency: Azilis


In France, the tradition is that on April 1, we stick fish in people’s backs without their knowledge to make a joke. But within 50 years there will be more plastic waste than fish in the oceans. And that’s no joke. For Sea Shepherd it is urgent to act. We hacked into the April Fool’s tradition ("April Fish’s" tradition in french "Poisson d'avril") by creating the "Pollution d'avril "movement (April Pollution). On April 1, Sea Shepherd invited the general public to show their commitment to single-use plastics in their everyday lives, posting a photo of him on social media with plastic waste on his back, instead of a fish, with the hashtag #pollutiondavril #seashepherd

This professional campaign titled 'April Pollution' was published in France in October, 2019. It was created for the brand: Sea Shepherd, by ad agency: Azilis. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago by Creative Director: Benoît Barennes of Azilis.


Advertising Agency: Azilis, Paris, France
Production: When We Were Kids
Sound Production: Chut On Vous Écoute
Pr: Cartel
CEO Azilis: Jean-Charles Sibylle
Creative Director Azilis: Benoît Barennes
Copywriter Azilis: Ludwig Beck
Art Director Azilis: Alexandre Vandenabeele
Project Manager Azilis: Lorraine Couraud


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