From culinary adventures to sporting experiences, every journey is full of discovery and excitement. But before the memories are made and the stories are lived, there is anticipation, careful planning, and a step that sets incredible journeys into motion: applying for a visa. For years, we have made this step seamless through our visa and consular services, enabling millions of travellers to turn their dreams into reality. This World Tourism Day, we celebrate powering journeys that inspire and connect.
The joy of watching your favourite sport live is unmatched. As you prepare to travel overseas and immerse yourself in this experience, remember to #ApplyInAdvance for your visa with VFS Global.
Make this International Day of Friendship count by reconnecting with your favourite people. If you’re planning that long-awaited reunion, remember to #ApplyInAdvance for your visa with VFS Global.
Ready to fulfill your dream of studying in the UK, Europe, Canada, or Australia? Here are five things to remember before you start your student visa application process. #ApplyInAdvance with VFS Global to avoid last-minute hassles.
Let your routine retire and exploring the world take the lead. Plan your travels at your own pace when you #ApplyInAdvance for your visa.
Planning a trip to the Czech Republic? Watch this video to discover the simple #TravelEtiquettes that can make your journey a memorable experience. #ApplyInAdvance for your visa with VFS Global.
Description
Securing a visa is often the first step in any international journey; yet last-minute planning during peak seasons creates stress, misinformation and uncertainty.
To address this, we launched #ApplyInAdvance, a campaign designed to nudge them to plan early and apply for their visas well before their intended travel dates.
Building on our experience in handling 500 million visa applications across 160+ countries (since 2001), we went beyond routine advisories to communicate the value of applying early. From destination-led content to social-first formats for visa advisory and emotion-driven narratives, we turned knowledge about visas into engaging stories.
Amplifying this message on behalf of governments including the UK, Canada and Australia, we countered the noise of misinformation with trusted advice delivered in 10+ languages.
And by tapping into our diverse workforce of 150+ nationalities, we brought warmth and relatability to critical advisories, ensuring audiences saw the message not as a warning, but as guidance from people like them.
We also brought the idea to life through a World Tourism Day campaign that highlighted how every journey starts with a single step of applying for a visa.
By combining strategic storytelling with timely advisories, we strengthened recall for #ApplyInAdvance, driving applicants to choose convenience and certainty through personalised services like Visa At Your Doorstep (VAYD) and the Premium Lounge.
This professional campaign titled '#ApplyInAdvance - Consumer Awareness Campaign' was published on November 12, 2025. It was created for the brand: VFS Global, by ad agency: Organic by MSL. This Digital medium campaign is related to the Travel and Tourism industry and contains 6 media assets. It was submitted 25 days ago.
