Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.
This professional campaign titled 'Apocalypse' was published in Romania in April, 2012. It was created for the brand: Varta, by ad agency: Publicis. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer / Copywriter: Razvan Capanescu
Art Director / Digital Artist: Cristian Anton