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Ministry of Culture

Anyone Creative is Pursued

Agency: Ways Marketing Solutions

Description

In the past, the five minutes between classes used to be a source of noise, chaos, and agitation for school teachers and administrators. Teachers often asked students to be quiet, stay in their seats, and refrain from doing anything that's not school-related; anyone caught singing, acting, doodling, or filming was subject to disciplinary actions. However, due to the collaboration of the Ministries of Culture and Education, the School Talent Tournament is encouraging students to pursue these art forms, and teachers to take part in discovering the hidden talents and helping them sign up for the tournament.

The message we chose was a play on words where we took a local Saudi proverb, "Anything prohibited is pursued" and changed it into "Anyone creative is pursued."

This professional campaign titled 'Anyone Creative is Pursued' was published in Saudi Arabia in February, 2023. It was created for the brand: Ministry of Culture, by ad agency: Ways Marketing Solutions. This 360° and Film media campaign is related to the Education and Public Interest industries and contains 1 media asset. It was submitted about 2 months ago by Creative Director: Omar ShibatAlhamd of Ways Marketing Solutions.

Credits

AGENCY: Ways Marketing Solutions
CREATIVE DIRECTOR: Mansour Sindi
ACD/SENIOR COPYWRITER: Omar ShibatAlhamd
PRODUCTION HOUSE: Takkah
DIRECTOR: Raoof Altawil
EXECUTIVE PRODUCERS: Musab Noor - Abrar Khiary
DoP: Abdullah Alattas
AD: Nedaa Barnawi

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