Millions of people in India develop various medical complications due to not consulting to a docotor / physician before consuming medicines for minor ailments. Worldwide as well, self-medication is a huge problem. Government / non-government agencies in India and other countries have not started recongnising it as a growing problem and taken up the issue on a serious note. Patil Hospital, mumbaihad organised a 'Patient Welfare Program'for educating patients / attendants / pharmacists / para-mecical staff / general public on various issues including 'self medication'. The poster titled ‘Self Medication’ was highly successful in catching the attention and generating awareness among them on the importance of consulting a doctor before consuming any medication. Around 5000 people attended the program that was conducted for 10 days. The poster design was recreated in the size of a pamphlet and distributed to all the visitors. People could understand the complications and complexity associated with self medication. Many of them vowed to not indulge in self medication and also encourge their friends and relatives to do the same.
This professional campaign titled 'Anti Self-medication' was published in India in December, 2009. It was created for the brand: Patil Hospital, by ad agency: R&P. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: R&P Advertising and media Communication, New Mumbai, India
Creative Directors: Abhay Patkar
Art Director: Abhay Patkar
Copywriter: Nitin Rajapurkar
Additional credits: Sanjay kelaskar