4 chilean women die every day because of breast cancer, the easiest detectable cancer.
The national institute of cancer turned this into a national cause with the help of the chilean women's team which realized a self- examination of cancer during the anthem.
This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives.
This professional campaign titled 'Anthem For The Women' was published in Chile in June, 2019. It was created for the brand: Chilean National Cancer Institute, by ad agency: DDB. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: DDB, Chile
Chief Creative Officer: Walter Ioli
Executive Creative Director: Gastón Potasz
Creative Director: Jorge Portales
Copywriter: Robert Canales