The fly-on-the-wall, documentary style film captures Andy Murray’s gritty, gutsy training routine to get himself back to peak condition after his hip operation. Revealing the core essence of this world class athlete, the film is shot ‘raw’ using a hand-held, fluid style to put the viewer right next to Andy Murray in this extremely challenging time. High contrast, black & white footage gives the film stature and an epic sporting photography feel to convey Castore’s high-performance product and premium aesthetic.
This professional campaign titled 'Andy Vs Andy' was published in United Kingdom in November, 2019. It was created for the brand: Castore, by ad agency: Williams Murray Hamm. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Williams Murray Hamm, London, UK
Creative Director / Writer & Director: Garrick Hamm
1st Assistant Director & Art Director: Holly Mattacott-Cousins
Account Director: Emmanuelle Hilson
Producer: Imogen Turner
Director of Photography: Tom Hayward
Editor: Sam Billinge
Colourist: Enge Gray / Platform
Sound: Sean Poe