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Description
There’s no drink more Colombian than a refajo—a mix of beer and soda that’s always at the table at every gathering, barbecue, birthday, country outing, foforro, hangout, or celebration.
And while the original recipe is made with cola, there are other combinations just as delicious that deserved to be brought to life.
The result? Two new refajos so irresistible that even the crew shooting our campaign commercial did whatever it took to get a taste.
This professional campaign titled 'Andina - Refajos Irresistibles' was published in Colombia in June, 2025. It was created for the brand: Cerveza Andina, by ad agency: Sancho BBDO. This Film medium campaign is related to the Alcoholic Drinks and Drinks (Non Alcoholic) industries and contains 6 media assets. It was submitted about 2 hours ago by julian salamanca of Sancho BBDO.
Credits
Chief Creative Officer: Mauricio Sarmiento
General Creative Director: Daniel Felipe Calle
Business Executive: Cristian Giraldo
Head of Business: Angie Cardenas
Business: Laura Soacha
Planning Director: Paula Centeno
Creative Art Director: Julian Salamanca
Copywriters: Camilo Rodriguez, Santiago Gaona
Art Director: Juanita Torres
Content Director: Cristian Gonzáles
Content Creator: Carolina Naranjo
Photography: Francisco Giraldo (P8)
Production Company: Omnicon Production
