key Visual
Description
We’ve always been told that real Colombians had to drink coffee every day, wear a ruana, or only listen to vallenato.
That’s why we decided to refresh our image—inviting Colombians to refresh themselves too, and to rethink what they carry within. Because we believe everyone has the power to embrace their own version of Colombian identity, however they choose. Since then, we’ve become a constant invitation to refresh who we are.
This professional campaign titled 'A Refrescar lo que Somos' was published in Colombia in April, 2023. It was created for the brand: Cerveza Andina, by ad agency: Sancho BBDO. This Content, Digital, and Film media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 5 months ago by julian salamanca of Sancho BBDO.
Credits
CENTRAL CERVECERA DE COLOMBIA CERVEZA ANDINA
SANCHO BBDO
Andrés Carvajal, MD
Mario Lagos, CCO
Natalia Pérez, VP Business
Juan Camilo Laverde, VP Planning
María Fernanda Duque, VP Growth
Juan David Jaramillo, VP innovación
DIRECTORES CREATIVOS EJECUTIVOS: Rodrigo Uribe, Daniel Calle, Fabián López.
DIRECTORES CREATIVOS: Liliana Peña.
BUSINESS EXECUTIVE: Edilberto Vanegas
DIRECTOR DE CUENTA: Cristian Giraldo
EJECUTIVO DE CUENTA: Paula Salazar, Paola Pineda.
REDACTORES CREATIVOS: Carlos Orjuela
DIRECTORES DE ARTE: Julián Salamanca, Cristian Pedraza.
DISEÑADOR GRÁFICO: José Mahecha.
HEAD OF CONTENT: Katherine Contreras.
SOCIAL CONTENT SPECIALIST: Daniel Hernández.
COMMUNITY MANAGER: Lauryn García.
PLANNING: Paula Centeno.
PRODUCTORA: Los Notarios.
FOTOGRAFÍA: Leyther Orozco
