Farmacias 911

Ancestral Translations

Agency: Paradais DDB


Ecuador has more than 2 million Quichua speakers that rely on ancestral medicine for medical treatments because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 created: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.

This professional campaign titled 'Ancestral Translations' was published in Ecuador in June, 2022. It was created for the brand: Farmacias 911, by ad agency: Paradais DDB. This Design and Experiential media campaign is related to the Health industry and contains 1 media asset. It was submitted 4 months ago by Creative: José Reinoso of Paradais DDB.


Chief Creative Officer: Agustín Febrés-Cordero
Chief Strategy Officer: Ricardo Medina
Executive Creative Director: Lupas Celis
Creative Director: José Serrano
Creative Director: José Reinoso
Copywriter: Roberto Concha
Copywriter: Gabriela Ortíz
Copywriter: Emilia Briones
Art Director: Daniel Gabela
Producer: César Knezevic


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