ADVERTISING

Migros

An extraordinary pack of chips

Agency: Dissidence

Description

Dissidence Production unveils its new UFO for the Migros cooperative, market leader in the Swiss retail sector.

​Directed by Varnish and Rémi Danino, this completely new and crazy film revisits the codes of advertising with a 7-minute short. A new genre, totally at odds with current codes!

​Salvia Rosmarinus, a customized limited-edition packet of Migros potato chips, an Antigel concert in the Migros Geneva warehouses on February 17, 2024 - these are the magical ingredients of this astonishing recipe lovingly prepared by several hands.

​It's the crazy story of an unprecedented artistic collaboration between Geneva artist Varnish La Piscine and Migros Genève. Hip-hop, a contemporary music with a rich visual universe, lies at the crossroads of pop culture and a commercial dimension that is accepted, even hijacked.

​The exhibition is divided into three parts. Varnish customized the packaging of a packet of chips from M-Industrie (Bischofszell AG in Thurgau), sold in all Geneva supermarkets and some Vaud supermarkets as a limited edition. Then, to promote the product, the Meyrinois produced a 7-minute short advertising film, which was shot in the canton of Geneva at the beginning of November. Finally, an evening event in collaboration with the Festival Antigel will be held in warehouse 2 at Centrale Migros Genève on Saturday, February 17, 2024.

This professional campaign titled 'An extraordinary pack of chips' was published in Switzerland in February, 2024. It was created for the brand: Migros, by ad agency: Dissidence. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 2 months ago.

Credits

Directed by Varnish and Rémi Danino
​Produced by DISSIDENCE & LA PISCINA
​​
​Executive Producers: Victor Fabbretti – Oumar Touré
​Pierre-Louis LAUGERIAS in the role of Jerry the cyclops
​Gracy HOPKINS in the role of Ben the scientist
​Directeur of Photography - Asselin Gauthier
​Production Manager - Joseph Ragons
​Production Assistants - Henri Royné and Inès Diaz
​1st Director Assistant - Clément Furic
​1st DOP Assistant - Félix Sulejmanoski
​2nd DOP Assistant - Maëlle Aribaud
​Set Photographer - Maxime Coué
​Head Electrician - Paulo Leite Da Silva ​
​Electrician - Guillaume Epars
​Electrician - Romain Schar ​
​Electrician Sub - Honoré Jacquet
​Head Machinist - Davy Meunier
​Machinist - Alan Du Pasquier
​Head Set Designer - Anaïs Profit
​Set Designer Assistant - Prudence Palle
​Ripper - Alexis Dougha
​SFX Supervisor - Thibaud Vignal
​Sound Engineer - Charles Darnaud
​Stage Manager - Mélanie Pobel
​Manager - Lucas Pistorello
​Manager - Charles-Étienne Meunier
​Stylist - Teresa Fini
​Stylist Assistant - Erald Hoxha
​Chief SFX Make up Artist - Mickaël Arasco
​Make up Artist - Daniela Isabella Valenzi
​Edit - David Couliau
​Sound Design - Théo Lacroix et Varnish at Colors Records studio ​
​Color Grading - Nicolas Gautier ​
​Color Grading - Les Films du Périscope ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
​VFX Post Production ​ par Neels Studio
​Creative Producer - Julien Claustre
​VFX Supervisors - Jonathan Deniard et Frederic Mayer ​
​Production Manager - Louise Marquer

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