Description
Valor and Papa John’s Peru Launch “Amiausadores,” a Campaign That Turns a Feline Gesture Into Pizza Discounts
In celebration of International Cat Day, the independent agency Valor developed a digital campaign for Papa John’s that transforms one of cats’ most recognizable behaviors into an experience for their owners.
To celebrate International Cat Day, Papa John’s Peru presents “Amiausadores,” a digital campaign created in partnership with Valor that takes as its starting point one of cats’ most characteristic behaviors: the rhythmic movement of their paws before resting, known as kneading.
The campaign reinterprets this behavior by suggesting that, in reality, cats have always been “kneading” pizza discounts for their humans.
To participate, people simply need to share a video of their cat doing this move in their Instagram Stories, add the 🍕 emoji, and tag Papa John’s Peru. As a reward, they’ll receive a 30% discount on a family-size pizza.
This professional campaign titled 'Amiausadores' was published in Peru in August, 2026. It was created for the brand: Papa John's, by ad agency: Valor Socios de Marcas. This Content, Digital, and Experiential media campaign is related to the Agency Self-Promo and Food industries and contains 2 media assets. It was submitted 2 days ago by Senior Creative / Art Director: Piero Roncall of VALOR.
Credits
Agency Credits:
CEO: Eduardo Poppe
Planning Director and Partner: Rodrigo Revoredo
Chief Creative Officer and Partner: Juan Pablo Peschiera
Creative Director: Tony Cruz
Senior Creative/Art Director: Piero Roncall
Senior Copywriter: Kevin Cruz
Account Directors: Romi Flores
Account Executive: Analí Córdova
Designers/Animators: Anthony Vega and Fiorella Salazar
Social Media: Mari Castro
Client Credits:
Brand Manager: Carla Lercari
Brand Lead: Giomar Carrillo
Brand Executive: Claudia Núñez
Brand Analyst: Raquel
Digital Analyst: Valery Obeso
Unit Manager: Jorge G.
