AMG VRace Madrid

Agency: Pixel and Pixel


Synopsis: Sitting as a co-pilot on the powerful A45 AMG and equipped only with a virtual reality glasses, a group of users toured the sinuous circuit of the Jarama circuit while they saw the most representative streets of the city of Madrid. We transfer in a virtual way all the adrenaline of the most sporty driving in circuit to the streets of Madrid. #AMGVRace

This professional campaign titled 'AMG VRace Madrid' was published in Spain in December, 2016. It was created for the brand: Mercedes, by ad agency: Pixel and Pixel. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Pixel and Pixel, Madrid, Spain
Executive Creative Director: Victor Coello Muñoz
Creative Director / Copywriter: Javier López Píriz
Art Director: Lucas Sánchez
Technical Director: Roberto Torres
Head of programing: Luis Avilés
Account Director: Adrián León
RRSS Director: María García-Albertos
Audiovisual Production: La Bicicleta AD

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