American Express is putting the spotlight on new musical talent in its latest campaign to celebrate the rewards people can earn and use with the Amex Gold Card.
The film is set in a gig where the star performer is Jazzie Martian, the winning artist of the recent American Express Gold Unsigned initiative.
American Express launched the Amex Gold Unsigned competition in partnership with NME, Mixmag, Syncr and BIMM to uncover, mentor and support the best unsigned music artists, and to provide its music-loving audience with engaging and relevant content.
The new campaign combines real-life action with animation to show how Amex Gold Cardmembers can get points on the things they buy, to use on the things they love, including gig tickets, meals, trips abroad and more.
American Express worked with Jazzie Martian to develop a cut of the soundtrack for the ad, and with up-and-coming director Joao Retorta to contextualise the ad and its animating band t-shirts in a vibrant music gig.
This professional campaign titled 'American Express Gold: T Shirts ' was published in United Kingdom in October, 2022. It was created for the brand: American Express, by ad agency: Dentsu Creative. This Film and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 11 months ago.
CLIENT: American Express UK
ADVERTISING AGENCY: Dentsu Creative
MEDIA AGENCY: Universal McCann
CREATIVE DIRECTOR: Paul Cohen, Sarah Bamford
SENIOR ART DIRECTOR: Woody Woods
SENIOR COPYWRITER: Owen Evans
PROJECT DIRECTOR: Bianca Dubois
BUSINESS DIRECTOR: David McColl
SENIOR ACCOUNT DIRECTOR: Christopher Doggett, Sophie Gorman
SENIOR ACCOUNT MANAGER: Madeleine Burton
ACCOUNT EXECUTIVE: Ottilie Stephenson
STRATEGY DIRECTOR: June Fong, Trevor Lindroos
AGENCY TV PRODUCER: Roz Prentice
PRODUCTION COMPANY: Bullion
DIRECTOR: Joao Retorta
HEAD OF PRODUCTION: Guy Fuhrer
PRODUCER: Joel Spencer
EDITING: Final Cut