America Needs Neighbors Like You

Rocket and Redfin’s Super Bowl LIX Spot Features Lady Gaga's "Won't You Be My Neighbor?" Cover and a Million-Dollar Home Giveaway
On game day, Gaga's reimagined track becomes the heartbeat of Rocket and Redfin’s 60-second Super Bowl spot—directed by Henry Alex-Rubin and created by MIRIMAR.
The commercial centers on two girls from different backgrounds moving into the same neighborhood and struggling to find a sense of home until they find each other.
We see a series of vignettes: two families going through different challenges – one girl moving away from friends while the other is moving due to her parents divorce – but later finding community in their fated friendship. These are familial topics other brands rarely touch, especially during Super Bowl, but feel all the more real for it. Another neighbor reaches out only to get ignored – and later becomes closer through a neighborly act. These moments mimic the connection that we yearn for as neighbors and feel awkward at first, but then essential. The narrative follows neighbors resisting community, then realizing that letting people in isn't weakness — it's exactly what this country needs right now.
Layered over Gaga's voice singing to the tune of “Will You Be My Neighbor?” these scenes tell a story about what it means to choose belonging in a highly divided time. It's Rocket's message distilled: that homeownership isn't just about property — it's about planting yourself somewhere and deciding the people next door matter. That home isn’t just about you and yours, it’s about everyone around you.
But the spot doesn't end when the screen fades to black.
In another Super Bowl first, Rocket, Redfin, and MIRIMAR are using the world’s biggest stage to pull off much more than an ad—one homeseeker will become a new homeowner, making the American Dream feel tangible and joyous again while creating new neighbors for everyone to welcome.
By hiding a million-dollar home in plain sight and asking America to find it first in the Redfin app, Rocket and Redfin are creating more homeowners and neighbors across the country—and on Super Bowl Sunday, they’ll create one more in the most epic way possible.
Chapter Two of a Cultural Movement
Last year, Rocket extended its Super Bowl moment beyond advertising by transforming Allegiant Stadium into a global singalong of "Take Me Home, Country Roads." What started as a 60-second spot became one of those rare Super Bowl moments that transcended marketing and entered shared culture—pushing a decades-old John Denver song back up the Billboard charts and reminding millions that sometimes the most powerful thing a brand can do is bring people together through something as simple as a song.
It was the debut of Rocket's Own the Dream platform, created in partnership with independent agency MIRIMAR. And it proved that the Super Bowl could be more than a commercial break—it could be a cultural rallying cry.
At its heart, this work is about reviving belief—belief in America, in neighborliness, in each other, and in the enduring power of showing up for whoever lives next door. It reflects a conviction that finding a home and community to call your own is still possible, even when it feels further away than ever.
From Lady Gaga breathing new life into Mr. Rogers' timeless invitation to be more neighborly, to a 60-second spot that invites millions into the story, to a million-dollar home giveaway that proves the dream is still within reach—Own the Dream Season Two is more than mere advertising. It's a multi-week cultural moment built on the belief that home is where community begins, and community is what America needs most right now.
MIRIMAR QUOTES - John
“Super Bowl is the world's biggest stage; we need a cultural message, big and worthy enough to match. Having Lady Gaga and Mr. Rogers remind us all of the power of neighborliness in such an iconic way is a timely and timeless message that America is better when we get to know each other and look out for the people next door.
We are very proud to work with the Rocket Team to create this work that honors the original message of Fred Rogers, and that’s worthy of this moment in time.”