Description
Amazon partnered with USA Network and the Mr. Robot show team to create robust brand presence and product usage within the show’s third season. An in-world Amazon Alexa game fuelled fans’ fascination with the show’s mind-bending storylines, and brought them closer to the Mr. Robot narrative and world they love. The game experience supported Amazon’s organic in-show integration in Mr. Robot, and was promoted via custom in-world creative content across all platforms, driving season-long brand association and fan engagement.
This professional campaign titled 'Amazon & Mr. Robot 3.0' was published in United States in September, 2017. It was created for the brands: Amazon and Mr Robot, . This Integrated medium campaign is related to the Media and TV Promos industries and contains 5 media assets. It was submitted over 5 years ago.
Credits
Production Company: USA Network Brandworks
Media Agency: Initiative LA
Production Company: Bacon & Sons Film Co, Earplay
Executive Producer: Sam Esmail
Copywriter: Randy Leon
Executive Creative Director: Patrick Trettenero
Creative Director: Ludmilla Meltser
Project Manager: Grace Higgins
Producer: Lisa Esselstein
SVP: Jeannie Scalzo
Vice Presidents: Edgar Ochoa, Emily Perrone
Directors: Marcela Sarmiento, Jonte Edwards, Jeffrey Kaufman
Vice President: Jon Cotton
Director: Matt Romano
Project Manager: Kimberly Shanahan
Producer: Mike Pinho
Director: Dan Appel
Producer: Rob Knox
