Always Be Big
In recognition of National Foster Care Month and National Bike Month in May, Honeycomb cereal announced a $50,000 donation to Together We Rise, a national nonprofit dedicated to helping improve the lives of youth in foster care.
The donation will provide 600 bicycles to tweens and teens in foster care, enabling them to build the confidence and experience the many physical and emotional benefits that having a bike brings. The bikes are being given to tweens and teens, an underserved population within the foster care system.
“We’re thrilled to be teaming up with Together We Rise to give kids in foster care the chance to create the memories and experience the fun and joy that biking brings,” said Michelle Titus, Senior Brand Manager of Honeycomb Cereal. “Throughout its history, Honeycomb has been a champion of the small yet big moments for kids. Bikes are a gateway to growing up, and this donation will make the dream of owning a bike a reality for these kids.”
Bikes have been a part of Honeycomb’s history since the 1970s. In addition to featuring bikes in its advertising, one of the brand’s most popular promotions was its annual bike license plate giveaway.
During the ‘70s and ‘80s, Honeycomb produced bike-sized license plates for all 50 states. The plates were given away for free inside the box, and kids looked forward to collecting the new plates each year.
This professional campaign titled 'Always Be Big' was published in United States in May, 2020. It was created for the brand: Honeycomb, . This Film medium campaign is related to the Food and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.