Altogether More Human

Agency: Publicis Dublin


Permanent TSB have rebranded to become PTSB, with a major new brand campaign from Publicis Dublin, together with the launch of a brand new creative identity, led by Image Now.

The campaign kicks off with a brand film which brings to life the many different ways in which PTSB are bringing together the best of technology and people to deliver a new kind of banking experience for their customers; one that’s altogether more human.

This marks the first major overhaul of brand positioning and identity for PTSB in over 20 years. The new identity was developed by Dublin-based design studio, Image Now, and encompasses a full brand system across all the bank’s customer communications, from the retail branch experience to digital application.

This professional campaign titled 'Altogether More Human' was published in Ireland in October, 2023. It was created for the brand: PTSB, by ad agency: Publicis Dublin. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago by Doring: Nick of Publicis Dublin.


Client: PTSB
Stephen Jackson: Head of Customer and Marketing
Suzanne Lloyd: Head of Brand and Marketing
Dearbhail Feehan: Marketing & Communications Manager
Eimear Grehan: Digital Marketing & Performance lead

Agency: Publicis Dublin
Business Director: Edel McCabe
Board Creative Director: Ger Roe
Sr Art Director: Nick Doring
Sr Copywriter: Paul O’Loughlin
Sr Designer: Cormac O’Connor
Sr Planning Director: Denisse Achata
Sr Agency Producer: Rachel Murray
Digital Producer: Cian McIntyre
Account Director: Rachel Williamson
Account Manager: Cassie Treacy

Agency: Image Now
Managing Director: Darrell Kavanagh
Executive Creative Director: David Torpey
Creative Director: Éanna O’Shea
Sr. Designers: Rachel Broaders, David Wilson, James Tuomey
Designers: Max Kruseman, Ellie Stone
Client Director: Amy Herron
Account Directors: Eimear Boushel-Payne, Holly Thomas
Account Manager: Colin Hogan
[Typography: Bobby Tannam]

Production Company: Friend
Directors: ManvsMachine
Director of Photography: David Procter
Producer: Richard Fenton
Sound Design: Folding Waves
Post Production: Coffee & TV

Saffari Marmitas
World Xchange


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