Alta by Kalakari
Fierce. Carefree. Bold.
She lives her life with a full heart.
She loves with abundance.
She means business.
She is the Indian woman who farms.
About 73% of women workers in rural India are involved in agriculture. Many, many more engage in agricultural activities but are never counted as a part of the workforce.
‘Alta’ by Kalakari celebrates the labour and sacrifice of all these women farmers who are otherwise blinded to the common eye. We thank you for all that you do. Unbeknown of how much you do.
This professional campaign titled 'Alta by Kalakari' was published in India in February, 2021. It was created for the brand: Kalakari, . This Film medium campaign is related to the Fashion, Public Interest, NGO, and Retail Services industries and contains 1 media asset. It was submitted over 1 year ago.
Director: Vibhuti Tomar
Creative Director/Producer: Labeeb Hanif Shaikh
Editor: Labeeb Hanif Shaikh