Almost Blueberry Cheesecake, The Egg Came First

Agency: TBWA


Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.

This professional campaign titled 'Almost Blueberry Cheesecake, The Egg Came First' was published in Singapore in February, 2012. It was created for the brand: Shangri-La, by ad agency: TBWA. This Print medium campaign is related to the Transport industry and contains 2 media assets. It was submitted almost 12 years ago.


Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Director: Pei Pei Ng
Art Directors: Merlin Kwan, Edward Poh
Copywriters: Paul Allen, Lawrence Stevenson


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