From 2014 all taxis in Budapest must have the same yellow colour. Cabbies need to spend a fortune to either buy a new and yellow car, or paint their old one yellow. With the all-yellow colour palette flyer ŠKODA showed them that they indeed have a choice: though they can't choose the colour of their taxis, they can at least choose good value for their money. The all-yellow palettes were handed out like leaflets at the Hungarian Taxi Expo to cabbies.
This professional campaign titled 'All-Yellow Palette' was published in Hungary in July, 2013. It was created for the brand: Skoda, by ad agency: Café Creative. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Café Communications, Budapest, Hungary
Creative Directors: Zoltán Simon, Ervin Sallai
Art Director: Róbert Györgyfi
Copywriters: Gergő Kováts, Gábor Szűcs