All Terrain Banner

Agency: BBDO


To show off the all-terrain capabilities of the Mercedes G-Class 4x4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it’s viewed on.
The leader board banner shows a G-Class 4x4 driving off-road. As soon as the tablet is turned, the website reverts to a horizontal position, while the banner doesn’t. Instead it stays in its original position, creating the impression that the Mercedes G-Class 4x4 is climbing an almost vertical slope. By clicking on the banner, the consumer can book a test drive instantly.
The banner can be seen here (tablets only)

This professional campaign titled 'All Terrain Banner' was published in Belgium in June, 2013. It was created for the brand: Mercedes, by ad agency: BBDO. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: BBDO, Belgium

Creative Director: Jan Dejonghe

Copywriters: Michiel Baeten, Arnaud Pitz

Art Directors: Frédéric Delouvroy, Sebastien De Valck

Client Services Director: Valérie Bracke

Account Manager: Marleen Depreter

Agency Producer: Roxane Lemaire
Ad serving company: Adhese
Banner development: AdSomeNoise

3D Production Company: GRID


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