All Princesses Make Magic

All Princesses Make Magic, launched in honor of World Princess Week, is a film all about connection, storytelling, and the magic of imagination. It’s about the bond of sisters and family and about how parenthood gives us a second chance to experience the joy, imagination, and play of childhood.

"For over a century, Disney has enchanted audiences across generations with timeless stories that ignite the imagination, and Disney princesses remain an enduring part of our storytelling - inspiring girls and fans of all ages to go beyond dreaming big, to doing big things. We created this special musical brand spot in celebration of World Princess Week, the countless Disney Princess fans around the world, and the limitless power of their imaginations," said Mallory Wang, Vice President of Brand Marketing at The Walt Disney Company.

"Every child has a favorite princess, but in this piece, all are invited to the party. This magic flows through the campaign, woven into every shot with unexpected nods to each princess," said Leslie Shaffer, CCO at Fallon. “There’s a handmade, tactile, feeling to the party these girls have created and the craft and production overall—it’s all made by real people with love. It’s an added layer of nostalgia that hits harder now more than ever."

The film for Disney was created by Fallon, produced by Stink US, and directed by The Fridman Sisters with an original score from Jacob Collier and food styling from Sue Li.