Description
Ahead of America’s 250th anniversary celebrations, Jeep has launched its new ‘All In on America’ campaign, a patriotic promotion that combines national pride, football fever and a uniquely American prize. Created with Chicago agency Highdive, the campaign stars comedian and Jeep Chief Family Officer Iliza Shlesinger, who encourages the nation to rally behind Team USA with an unusual wager tied to the summer’s biggest football tournament.
At the heart of the campaign is a playful promise: if Team USA wins the tournament, up to 100 eligible Americans legally named George Washington will receive a new 2026 Jeep Wrangler 85th Anniversary Edition. The film features Shlesinger delivering a spirited address from behind a desk beneath a portrait of George Washington riding a Jeep Wrangler, blending historical symbolism with the brand’s trademark sense of adventure and humor.
The campaign positions Jeep as a celebration of American identity, linking the nation's founding figure with one of its most iconic automotive brands. Through a mix of patriotic storytelling and light-hearted irreverence, ‘All In on America’ aims to give fans another reason to support Team USA while reinforcing Jeep’s longstanding association with freedom, exploration and American culture.
This professional campaign titled 'All In on America' was published in United States in June, 2026. It was created for the brand: Jeep, by ad agency: Highdive. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted about 1 hour ago.
