Description
In summary, this campaign is a salutation to the hunger for two kinds of gold; the apex medal in the world - the Olympic gold, and the apex brand of delicious chocolate spread on Nigerian shelves - the GOLDen Penny Chocoh.
The Olympic games are inarguably the biggest sport competition in the world. And on the global stage, at the 2024 Olympics, the Nigerian team gave their all in the attempt to reach for the gold medal - the apex medal of the competition. Sadly, they had no wins at all.
In spite of the outcome, we wanted to salute the vivid determination and HUNGER that the team displayed at the tournament whilst giving a nod to the apex status of the GOLDen penny Chocoh spread.
This professional campaign titled 'ALL IN' was published in Nigeria and United States in September, 2024. It was created for the brands: flourmillsNigeria and GoldenPenny Chocolate, by ad agency: LightInc. This Digital, OOH Outdoor, and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 5 media assets. It was submitted about 1 year ago by LightInc of LightInc.
Credits
Advertising Agency : LightInc Nigeria
Chief Creative Director: Olawale Sanusi
Creative Director: Cherish Edet
Art Director: Agoi Olayinka
Copywriter: Agoi Iyanuoluwa
