All Eyes On Bare Beauty

To launch mCaffeine’s new line of ultra-nude lipsticks, we turned a platform restriction into a bold visual idea. Since explicit nudity is often blurred on social media, we applied the same treatment to our models’ lips — not to censor, but to spotlight.

The heavy blur became a metaphor for how nude these shades really are — almost too subtle to show. This provocative yet minimal approach made the invisible feel iconic, aligning with mCaffeine’s inclusive, gender-neutral, and culturally aware brand voice.