Description
Shania Twain has teamed up with McDonald’s Canada to launch the “All Dressed Up” campaign, spotlighting two of the chain’s beloved fan-favourites transformed with a fashionable twist. Starting August 12 for a limited time, patrons can order the All Dressed McShaker™ Fries—iconic fries dusted in the quintessential Canadian “All Dressed” seasoning—and a warm, flaky Strawberry Pie filled with real strawberry pieces. Appropriate for the occasion, these styled-up menu items are available across participating locations, through the McDonald's app, or via McDelivery®.
The collaboration carries extra meaning for Shania—it’s a heartfelt full-circle moment. Before her meteoric rise to country music stardom, she worked behind the counter at McDonald’s in Toronto. “I fell in love with McDonald’s fries while working as a crew member in Toronto,” she reflects. “Being able to dress them up with my personal touch was surreal.” As part of the campaign, fans can also score a playful Cowboy Boot Keychain with the purchase of an Extra Value Meal, adding a collectible charm to their order. The ad captures Shania’s effervescent energy and Canadian pride as she helps “dress up” the classic McDonald’s experience.
This professional campaign titled 'All Dressed Up' was published in Canada in August, 2025. It was created for the brand: McDonald’s Canada, by ad agency: Wieden+Kennedy NY. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.
