Description
Inspired by McCafé’s new packaging, Cossette launched Rise and Shine, a campaign aimed at showing that McDonald’s Canada is still the go-to for people looking to start the day off right. Featuring a promotional offer—breakfast for $4 plus tax—this series of visuals depicts morning scenes where McCafé adds some light and liveliness to coffee lovers’ daily routine.
Rolling in Quebec from March 5 until April 8, 2024, the campaign was showcased with its new visual identity through sponsored social media content and web banners.
This professional campaign titled 'Golden mornings with McCafé' was published in Canada in March, 2024. It was created for the brand: McDonald’s Canada, by ad agency: Cossette. This Digital medium campaign is related to the Food industry and contains 4 media assets. It was submitted 12 months ago by Daphné Cousineau of Cossette.
Credits
CLIENT: McDonald’s du Canada - Suzanne Grondin, Andréanne Gilbert
AGENCY: Cossette
CREATIVE: Anne-Claude Chénier, Cédric Audet, Alexandre Jutras, François-Julien Rainville, Philippe Leblanc
PRODUCT: Natalie Azoulay, Laurence Veillette
MEDIA AGENCY: OMD
PRODUCTION: Septième
PRODUCTION ADVISER: Martin Lemay
RETOUCHER : Daniel Cartier
INFOGRAPHIC: Mariette Parrod
PROJECT MANAGER, INFOGRAPHIC PRODUCTION: Elisabeth Matte
PRODUCTION STUDIO: Dogsled Studio
DIGITAL ARTIST: Daniel D’Avila
EXECUTIVE PRODUCER: Marina Casalaspro
