Taco Bell

Alert, Gateway Graduation, Siren Song

Agency: Deutsch


Taco Bell started the conversation with the successful launch of the Naked Chicken Chalupa and wanted to expand the story with the launch of the Naked Chicken Chips. It is Taco Bell’s first chip made entirely of marinated all-white-meat chicken, adding to Taco Bell’s rolodex of innovative products.

This professional campaign titled 'Alert, Gateway Graduation, Siren Song' was published in United States in May, 2017. It was created for the brand: Taco Bell, by ad agency: Deutsch. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 6 years ago.


Advertising Agency: Deutsch, USA
Chief Creative Officer, North America: Pete Favat
Executive Creative Directors: Brett Craig, Bob Cianfrone
Creative Directors: Ken Slater, Rich Ford
Art Director: Albert Breitwieser
Copywriter: Bobby O’Neill
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Paul Roy
Senior Integrated Producer: Jamie Gartner
Music Supervisor: Eryk Rich
Audio Producer: Chase Butters
Group Account Director: Walter Smith
Account Director: Katie Klages
Account Supervisor: Kelly Childers
Account Executives: Karah duMaire, Estevan Palomino
Co-Director of Strategy: Lindsey Allison
Associate Strategy Director: Armando Potter
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs Manager: Ken Rongey
Director of Broadcast Traffic: Carie Bonillo
Associate Broadcast Traffic Managers: Anna Brito, Ana Barraza
Production Company: Gifted Youth
Director: Jake Szymanski
Executive Producer: Dal Wolf
EP of Production: Anthony Ficalora
Producer: Stephan Mohammed
Production Company: Cut+Run
Editor: Lucas Eskin
Assistant Editor: Tim Sekiguchi
Executive Producer: Amburr Farls
Producer: Jared Thomas
Production Company: C03
Senior Colorist: Dave Hussey
Executive Producer: Robert Owens
Producers: Connor Callaghan, Thuy Ta
Lead Flame Artist: Thomas Downs
Licensed / Composed Music, Credits / Track Info: Motive Music
Audio Post Company: Production Company Lime
Executive Producer: Susie Boyajan
Mixer: Matt Miller


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