Agency: Euro RSCG


The new Peugeot campaign is a spectacular take on the symbols that make it unique: its knack for combining universes, intertwining ideas and blending technologies to craft a new automobile “answer”. This 60-second film is powerful, utterly up-to-the-minute, and ultimately a simple and original creative idea: it is about automobile innovation, engineering and expertise, and about inspiration and Peugeot’s distinctive combination of high standards and emotion. Created by the Parisian agency BETC Euro RSCG, and directed by Michael Gracey (evian Rollerbabies and T- Mobile Dance).

This professional campaign titled 'Alchemy' was published in France in February, 2010. It was created for the brand: Peugeot, by ad agency: Euro RSCG. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 14 years ago.


Advertising Agency: BETC EURO RSCG, France
Creative Directors: Rémi Babinet, Anne Cecile Tauleigne
MD TV Department: Fabrice Brovelli
TV Producer: Solene Frank
Production Company: Partizan Midi Minuit
Director: Michael Gracey
Music: “Tonight” by Yuksek
Editors: All you need songs, Savoir Faire
Producer: Has been, Barclay, Universal
Composer: P.A Busson
Sound Production: BETC Music
Sound Design: Fabrice Brovelli & Christophe Caurret
Post Production Company: Mikros MPC
SFX Supervisor: Julien Meesters


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