Execution Idea: Feature on the Uber app that guides you in real time through different airports across the US to their designated ride share pick up locations.
Execution Idea: Pop up message when you open the new feature, it uses AR technology to guide you through the airport location that you select.
Execution Idea: As you’re going through the airport, it tells you which way to go.
Execution Idea: If the route changes at all, it’ll direct you how to continue getting to the pick-up location. You can have the option to have it direct you to baggage claim first or go directly to the pick up location.
Execution Idea: Once you make it to the ride share pick up location, the feature will let you know, and you can exit and order your ride.
Description
Problem: Getting an Uber from the airport has become an “obstacle course".
Solution: Cheat map through different airports.
This student campaign titled 'Airport Cheat Map' was published in United States in December, 2024. It was created for the brand: Uber, by ad school: S.I. Newhouse School of Public Communications. This 360°, Digital, and Experiential media campaign is related to the Transport industry and contains 5 media assets. It was submitted 25 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Nadine Walker
Copywriter: Nadine Walker
Instructor: Daniel Lombardi
