Description
Airbnb helps Gen Z disconnect from screens and reconnect with real world through "Origins." By exploring personal roots, travelers embark on trips curated by local superhosts using DNA data. Airbnb spreads the message via ads, influencers, and social media. In major UK cities, the Airbnb DNA stands will let people discover their nationality percentage, integrated with Airbnb for tailored trips. Users take a test, insert DNA data, and book journeys to rediscover heritage and community, bridging digital and real worlds.
This professional campaign titled 'Airbnb Origins' was published in Italy and United Kingdom in May, 2024. It was created for the brand: Airbnb, by ad agency: Istituto Europeo di Design. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 2 media assets. It was submitted 27 days ago by Nuova Scuola.
Credits
School: IED Istituto Europeo di Design
Art Director: Daniele Stecconi, William Galeone
Supervisor: Leonardo Cotti
