AIDS day
Agency: JWT
Description
The same truck driver with different woman dressed in their regional costumes, each from a different part of India. It was originally executed for the Aids awareness in 18 different Indian languages, targeting truck drivers who are the single biggest transporters of the HIV virus across India.
This professional campaign titled 'AIDS day' was published on December 01, 2006. It was created by ad agency: JWT. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 18 years ago.
Credits
Advertising Agency: JWT, India
Creatives: Senthil Kumar, Debu Purkayashta, Hital Pandya, Sachin Kalelkar
