Ida-Virumaa Kutsehariduskeskus

AI won't replace me

Agency: Priima


We are living in revolutionary times. Artificial intelligence is rapidly developing and taking over many jobs. That's why we encourage young people to learn reliable skills at Ida-Virumaa Vocational Education Centre, because practical professions are future-proof and will not be replaced by artificial intelligence. For proof of concept, campaign visuals were not created by photographer or 3D artist, but entirely by artificial intelligence.

This professional campaign titled 'AI won't replace me' was published in Estonia in May, 2023. It was created for the brand: Ida-Virumaa Kutsehariduskeskus, by ad agency: Priima. This Design, OOH Outdoor, and Print media campaign is related to the Education industry and contains 4 media assets. It was submitted about 1 year ago.


Advertising Agency: Priima, Tallinn, Estonia
Creative Director: Kaspar Ainelo, Janar Saaron


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