AI Durga Puja Brand Video

Durga Puja is not just a festival — it’s an emotion in Eastern India, especially in West Bengal. And when it comes to celebrating this grand occasion, festive shopping becomes an integral part of the tradition. Every year, brands across categories — particularly in the fashion retail sector — become highly active across digital, television, and outdoor platforms to connect with their audience and showcase their latest collections.

Baazar Kolkata, a beloved homegrown fashion retail brand of West Bengal, is no exception. This year, Graphixstory, as their social media agency, decided to take a bold and innovative step by harnessing the growing influence of Artificial Intelligence (AI) in advertising. The result? A near-realistic brand music video entirely powered by AI visuals.

Every frame of the video was generated using AI platforms, with meticulous attention to storytelling and filmmaking techniques. From shot division and storyboarding to writing detailed prompts and integrating brand assets, the process demanded precision, creativity, and collaboration. Once the visuals were generated, they were seamlessly stitched together to form a compact, emotionally engaging narrative — all within the span of just one week.

The final film beautifully captured the spirit of Puja shopping and resonated deeply with audiences across platforms, earning widespread appreciation and love.

(Note: The music was provided by the brand.)