Description
Age of Animal Welfare Awareness is an advertising campaign aimed to create awareness about animal welfare in society and avoid the mistreatment of animals. The ads take a heavy approach to the target audience and give a shock value while exploring multiple teams like captivity, veganism, climate change, fast fashion, and greenwashing. It aims to highlight the emotions of animals to that of the humans and give a voice to the voiceless
This student campaign titled 'Age of Animal Welfare Awareness' was published in India in March, 2023. This Ambient, Digital, and Print media campaign is related to the Education industry and contains 8 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency (School): SVKM's Usha Pravin Gandhi College, Mumbai
Art Director: Sharmeen Zariwala
Copywriter: Sharmeen Zariwala
