In India, marks are one of the primary parameters of judging a child's worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let's remind our children that they are not defined by their grades.
This professional campaign titled 'Agatha Christie, Ray Charles, Einstein' was published in India in February, 2018. It was created for the brand: Supra Pens, by ad agency: Monkey Wrench. This Digital medium campaign is related to the Office Equipment industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Monkey Wrench, India
Creative Director / Art Director: Ashis Mridha
Associate Creative Director / Copywriter Madhura Chakravarty
Art Director: Aritra Das
Copywriter: Suchetana Ghosh
Illustrator: Santanu Mitra
Head Client Servicing: Kusumanjan Banerjee
Account Management: Ankita Chatterjee