After Asbestos

Agency: Rethink


Turning a city’s toxic name into a symbol of biodiversity.
Earlier this year, the Canadian city of Asbestos asked the public for help to find a new name and Greenpeace Canada took them at their word. "After Asbestos" aims to persuade the city to change its name for one of the region's many endangered species, to quite literally put biodiversity on the map.

This professional campaign titled 'After Asbestos' was published in Canada in March, 2020. It was created for the brand: Greenpeace, by ad agency: Rethink. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 4 years ago by Art Director: Edouard Coune of Rethink.


Advertising Agency: Rethink, Montreal, Canada
National Creative Direction: Chris Staples, Ian Grais
Creative Direction: Xavier Blais, Maxime Sauté
Art Direction: Edouard Coune
Copywriting: Raph Côté, Jon Mandell
Production: Marie-Pière Poulin
Account Services: Mélanie Châteauneuf
Editor: Stephen Parker
Digital Production: Todd Harrison


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