Compact SUVs are often thought of as less capable than their full-sized SUV or truck-like counterparts. But the Toyota RAV4, with available All-Wheel Drive, is able to handle just about any scenario you can throw at it. So to get this message across to a target of spontaneous and active people, we showed the RAV4 living up to its promise of adventure. No matter what you want to do, the RAV4 will be there, rain or shine, summer or winter, anywhere or anytime.
This professional campaign titled 'Adventure anywhere' was published in United States in February, 2017. It was created for the brand: Toyota, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
Creative Director: Chris Pierantozzi
Art Director: Philip Samartan
Copywriter: Sammy Glicker
Photographer: Andrei Stoleru