Adolescencia Comprometida

In Paraguay, more than 10,370 girls and teenagers between the ages of 11 and 17 are registered as married, in unions, separated, divorced, or widowed. And although it sounds like a reality from the past, the law still allows adolescent marriage from the age of 16 with parental or judicial authorization.
While most teenagers should be thinking about finishing school, hanging out with friends, or imagining their future, many are still being pushed into adult roles far too soon.
To make that contradiction impossible to ignore, Plan International brought the issue to one of the busiest and most popular commercial spaces in Asunción: Mercado 4.
Inside the window of one of its most iconic stores, a wedding dress appeared among everyday shoppers and pedestrians. A symbol traditionally associated with celebration suddenly became evidence of a childhood interrupted.
With “Adolescencia Comprometida,” the campaign transformed a storefront into a public statement, turning an ordinary shopping experience into a conversation about the urgent need to protect girls and adolescents in Paraguay.